A practical reflection on how to start building your personal brand. This post walks through how I began defining mine by paying attention to what I actually cared about, and includes a simple self-audit anyone can use to get clear on how they show up online.

A hands-on reflection on building AI agents, highlighting the value of starting small, specializing tasks, and learning through iteration rather than aiming for a single all-powerful solution.

AI is a powerful tool, but it’s not a substitute for original thinking. This piece is a look at how I use AI in my day-to-day, and why it’s still important to be able to think clearly without it.

Framer helps me cut through the noise and focus on what matters—building things that actually work. It gives me the control to move fast, test ideas, and ship without waiting on anyone. That’s why it’s the tool I keep coming back to.